We are seeking a talented and driven Content Marketing Associate to join our marketing team. As a Content Marketing Associate, you will play a crucial role in shaping our brand’s online presence through compelling and engaging content across various platforms. Our company provides cutting-edge software and services to address the IT lifecycle needs of our Fortune 500 clients.
Requirements:
- Exceptional command of written English with native-like proficiency
- Strong research skills and ability to quickly grasp new concepts
- Demonstrated expertise in copywriting, producing compelling and persuasive content
- Proficient in conducting content topic research and keyword analysis
- Basic knowledge of SEO principles and social media platforms
- Bachelor’s degree in Business, Marketing, Journalism, or Computer Science
- 1-2 years of experience in content writing and marketing roles
- Proficiency in content management systems (CMS) and familiarity with SEO principles.
- Ability to adapt content style and tone for different platforms and audiences.
- Strong organizational skills and ability to handle multiple projects simultaneously.
Nice to Have:
- Experience/skills in graphic design
- Familiarity with marketing tools and platforms
- Experience with email marketing tools and analytics platforms.
- Knowledge of digital advertising and landing page optimization.
Responsibilities:
- Gain a deep understanding of the market landscape and target audience to develop effective content strategies
- Research and refine topic ideas for various content formats (blog posts, social media content, whitepapers, case studies, eBooks, emails, etc.), ensuring relevance and appeal to the target audience
- Create engaging and informative content across various company assets, including the website, blog, social media channels, and newsletters
- Collaborate with the manager and team members on day-to-day marketing tasks, offering support and contributing to overall marketing initiatives
- Develop and manage high-quality content for multiple platforms, including blogs, social media, newsletters, and website copy.
- Collaborate with marketing and product teams to craft engaging UX microcopy, changelogs, and knowledge base articles.
- Strategize and execute content plans to support SEO and social media growth initiatives.
- Analyze content performance and adapt strategies to optimize reach and engagement.
- Create ad and landing page copy that drives conversions and aligns with brand messaging.
- Stay updated on industry trends and integrate best practices into content creation efforts.
